In Partnership with Welch's Famous Concord Grape Jelly, Tyson Foods (Formerly AdvancePierre Foods) relaunched their line of Peanut Butter and Jelly products including the PB Jamwich, GrahamSnacker and Peanut Butter Cups which are sold in schools across the United States. I led the project to coordinate across brand teams to design the final packaging art files, led the design of the new look including directing product photography and new logo while working within the Welch's brand standards.
